VC do you find that after you've put your prices up again the next day people will call, check your rate and when you tell them the higher one they say "well yesterday I saw it was ...."?
What price do you then honour? This is something I'm considering doing at the moment but don't want it to be too confusing for guys seeing different prices at different times (whilst remaining in the same area)
The only thing I've had is when people say "I saw you last weekend and you only charged me ?100..." - in that case I say "Yes that was a special offer for Black Friday/Easter Monday/New Year Sale and I'm afraid it's over now. If you only want to pay ?100 I can give you a special 45 min appt which I don't normally do."
Don't get me wrong, I'm not wildly swinging my prices one way or the other. I just vary between 60/100 and 70/120, and I only usually change when I move areas. So I'm in London right now at my higher price, but when I travel to Yorkshire at the end of this week I'll drop to my lower rate.
But if I'm at home (in the south) and my phone's not ringing, I'll put a "special offer" on and drop to my lower rate, do 5 bookings, then put my rate back up.