Time is money!
As we all know sitting around waiting for a client who has booked, but then at the last minute says they can't come as they ..are stuck in traffic, called back to work, stuck in a meeting, family emergency, running late so can only come later..etc..etc..etc
Car broken down, phone died, GPS not working, lost bank card..blah...blah..blah.
So how do you prevent this loss in business?
double bookings, triple bookings for the same time, first come first served?