If you look at reality TV there are always those who will do anything to get their face on TV, in any way possible, good or bad. Look at Jeremy Kyle. I guess if they ask enough people some might say yes, believing the publicity to be beneficial to them.
However, I'm with you and I can't think of anything worse than this, it sounds horrendous. No amount of money would persuade me to go on the telly, tell the world what I do and allow them to edit me as they see fit. The very thought terrifies me!