While, yes, their optimism is amusing, the people on display there are victims.
I try to explain this to men who ask me about straight male Escorting. They often don't understand, because they truly believe the media myth that there is a market for them, so can't see what the directory is taking advantage of them (or that the agency are doing wrong).
As a straight female I get annoyed when directories are confused for agencies, even the customers get the two mixed up.
I've just visited the site, and yes it is a very sorry situation. Even if they haven't made much outlay, it's the fact that they look so hopeful.................