Well done on being honest that you're just starting out What's your plan on promoting your directory? How are you going to compete with Backpage, Vivastreet, FridayAd and - the daddy - AW?
Will there be a facility to move your advert to different areas, i.e. when I'm touring I might want to move my profile from London to Wales. Will that be easy for the user to do, or require communication with staff?