Im a newbie, and in all honesty, I would not pay anywhere near ?100 to have a profile made. Possibly ?50, but theres two reasons I would be slightly dubious about,
1. As I am currently a business owner, I deal with a few advertsining companies (yell for example) who ive dealt with for over two years, who are still very unsure as to what they should out on my website or advertising pages, when my clients would get a better feel for not only me, but the services I provide if they were written by me...
2. If I need to send you an outline of what I want people to know, pictures that I wabt adding to my profile, how much I charge, what I enjoy, what I dont. Etc, etc, etc.... I would be spending as much time dealing with you as It would take to make my own profile.
The only thing that I can see your service really helping with is spell checking and similar. However I wouldny see thisas worth anything more tthan ?30.