Forgot to add and can't edit the previous post.
We currently have 100,000 reports and receive on average 250 reports per day (7000+ per month), our apps are used by 1000's of users every day and we have deliver over 350,000 notifications per month. We have been operating for 2.5 years without charging any users, it's all FREE.
We have introduced ads into our Android and iOS apps, this currently generates about £100 per month which helps with running costs, we hate them as much as you do, so will be updating our apps soon with an option to switch off ads, again at no charge to the user.