I advertise on Viva Street for around £12 per week, but this week I upgraded which cost me over £50. Had NO increase in calls from that upgrade - won't be doing that again!! I think VS are fairly rubbish. Even if you do upgrade, you are way down the page - they should really have two columns in my view (just checked - I'm number 32 on the list!!!!!) But, even then, I do wonder if it's actually worth it.