Are you using KY jelly? Some people do, but it's not very good for vaginal lubrication. Just about anything else is better. Avoid things like flavoured and warming lubes as they're more likely to irritate you.
If girth is the problem, all you can do is take it slow and apply lube regularly. If it's length (which is probably where the bruising comes from), you need to make the penetration more shallow. Spoon position can be good for that, you can also do missionary but with your legs crossing his so you can resist when he's gone far enough, or go on top so you control it.