One of the things I have always evaluated is how men write their opening gambits. A list of services, plenty of acronyms and scant personal detail would suggest to me there's a possibility that someone might be a punter. I do think listening to one's intuition comes into play here, much like some of us can tell a cut & paste message that has been sent by someone whom hasn't read a word of our ads/profile/website, some can tell a punter from the way he communicates.
I went out go my way to advertise myself in a way that would not attract the more typical punters, even going so far as to make my online advertising and way of working as off-putting as possible. I do strongly believe having a website does deter some hobbyists, particularly if you don't offer same day appointments and the booking process requires some thought. Also, and for me, I felt able to actually state in my T&Cs that I don't give my consent to be reviewed under any circumstances. Potential clients have to agree to this detail, much like one does when buying goods online. (A box appears and unless they agree to my terms, they can't send the booking request).
I have no reviews, nor is there even a mention of my working name anywhere where men discuss and review sex workers, so have managed to avoid them. I think my lack of online footprint puts off most punters from taking a punt. It is also worth remembering that the percentage of men whom actively write reviews or even engage with the review culture for sex workers is tiny. But, because they're most likely to use platforms like AW and Viva Street and actively look for SPs whom have already been reviewed, these men are harder to avoid. If you are using AW, don't use the booking form. It is also worth considering that AW feedback is useful as it can be used to cross reference with review sites. I know a few times I have been able to glean someone is a reviewer because he sent me glowing AW feedback, something that I don't accept for screening anyway), but it allowed me to do some detective work and find their reviews across a myriad of sites.