We signed up while adding ourselves to all the directories - never had a single message or call from there, nor any referrals to our website - it's free to place a profile so it doesn't hurt to spend 10 mins setting up a profile I guess but too dead to be worth it, at the moment at least. It seems technically well designed, just lacking traffic - stealing traffic from AW will always be tough because for better or worse, people are settled on AW, know the system and have established profiles and client bases on there.