I don't get much from AW anyway, but I have met some of my nicer regulars through the site and the best tip I can offer is to make sure your profile is written properly and checked for errors - without wanting to sound like an English Nazi it really does make a difference if it looks sloppy and is full of text speak, bad spelling/grammar/punctuation, dodgy capitalisations, or so I've found at least. I know for a fact that one particular favourite gentleman first booked me over another local lady because her profile, although similar on paper, was (and still is) so laden with spelling mistakes that he naturally assumed she was, well, a bit thick.
I don't use the reverse bookings either, but others have said they have had some success with them and it could help to bump your feedbacks up a bit. New photos always increase your 'views' as well - if you do some Private Gallery ones (and they don't have to be gross porn pics, mine aren't) it can help pay for your phone number display too.