July is always dead for me. Some years I panic, Some years I try to go with the flow.
And accept how things are. Like when I've done all the realistic
and accessible things to improve volume and it remains static.
A long break this year, which was very nice.
But did I fully switch off? Nope. Site updates, AW, answering emails, two provisional bookings...
At least that is stuff I enjoy doing and I guess most people who are not an employee
never really let go of business, while on the beach.
Anyway, refreshed which is important.