I have a friend and we often help review each others ads.  She is a beautiful young latina, fairly heavy accent, gorgeous dark brown/black hair, olive skin.  She just showed me her new ad.  The title is "sweet southern gal."  Ummm, okay?  Business is slow and she's looking for another angle.

I'm trying to talk her out of this because while I completely understand shaving off a few years I think she's going to get clients who are expecting some Southern Belle type (we are in the US).  Her pics have her face blurred and you can tell her hair color but her skin tone doesn't show up that well. 

I told her I was going to post the question here and she said she'd be interested in the responses.  Am I missing something or do any of you see why I think she's setting herself up for some unhappy men at her door?  She's stunning but if they want a Southern Gal she does not fit that bill.

Thanks in advance,
Mandy

In my opinion adverts should be as accurate as possible.

I agree. Around here, bait and switch tactics are incredibly common, and it's really unfun to work with jaded, suspicious clients that B&S creates.

All that will happen is that she will wind up with clients being disappointed or even angry and in this line of work personally I would want to avoid as much drama as possible.
She will also end up with a bad reputation for not being as advertised which will end up with business being even slower.
Best to be honest about yourself and sell the qualities that you do have.

Getting a "bait and switch" reputation is bad for business so stretching the truth to be outright lies is not a great idea. I prefer to market in a way that highlights your good points as a focus so people know exactly the type they are getting. I don't have the huge boobs bikini model body nor the long legs of a fashion model so I market myself as petite and cute. You need to figure out what your selling points are and the type of clients who are into your type.

In my opinion adverts should be as accurate as possible.

Yep, second that, otherwise walkers will occur and they will have the perfect excuse to do it too.