It's really nothing to do with you (and best stayed out of since you only have his side of the story), but why would anybody report someone to an advertising site?
Just like the many woeful stories we have here of people who didn't get their money upfront and wound up with nothing, he needs to write it off and take it as a lesson learned - he won't do it again, at least.
Meanwhile, since SAAFE isn't here to advise punters, locked.