If other people are charging more than you then I would probably consider raising them, but it's up to you - if you are happy with what you charge, get enough clients and are happy with your services then does it matter if you're making ?10 less? I guess it's up to you really.. alternatively you could keep your rates the same but charge extra for a-levels as quite a lot of people do that. I'm in London and charge the same as you (for incalls) and I don't do a-levels. It might be easier to keep your rates so they can be paid in ?20 notes though - I barely ever take cash to bookings and wouldn't have ?10 change.