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Author Topic: New starter - marketing high-cost outcalls  (Read 7487 times)

LondonEscort2018

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New starter - marketing high-cost outcalls
« on: 23 March 2018, 10:32:30 pm »
It is very quiet for me, I'm afraid. But hey, I get a lot of time wasters (TW). I guess not so quiet then!  ;D

I am jealous of those getting work at all, more so getting new clients. Though I appreciate each situation is different in terms of meeting targets, breaking even or simply surviving.

It is now 3 months since I started escorting with the launch of my website. I have invested more time, efforts and money than I care to admit, and nothing has brought in the kill.  :FF

I anticipated 3 months draught with a lot of hardwork and resource investment (consistent advertising on various directories, online social presence e.t.c), but when I got my first client in February I thought I wouldn't have to wait 3 months after all and remained optimistic. Well I was wrong. I haven't had any client since then.  :(

AW yielded nothing but TW and so are all the other popular and recommended directories  - from free ones to the likes of Eros and Slixa...very expensive ones.

I have grudgingly changed my rates twice - I started off at 500, reduced to 300 (got my 1st client) and now trying 250.

However I only do outcalls and based in London. I do have a full time job so I'm not in a desperate situation (and able to fund all the initial capital that seems to have gone down the drain now), but the dream is to make escort my main source of income and eventually go full-time. That dream seems farfetched right about now... lol.

Any advice, comments, observations, questions or magic tricks you have for this newbie would be more than welcome and appreciated.

...and please feel free to be candid with your advice/comments e.t.c  especially those of you very experienced and have seen the industry evolved.

I will also appreciate comments from other newbies too please. What's your experience so far? How busy or not busy have you been?

Thank you.
« Last Edit: 24 March 2018, 10:00:21 am by LondonEscort2018 »

amy

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Re: New starter - marketing high-cost outcalls
« Reply #1 on: 23 March 2018, 11:57:03 pm »
I have grudgingly changed my rated twice - I started off at 500, reduce to 300 (got my 1st client) and now trying 250.

However I only do outcalls and based in London.I do have a full time job so I'm not in a desperate situation (and able to fund all the initial capital that seems to have down the drain now) but the dream is to make escort my main source of income and eventually go full-time. That dream seem farfetched right about now... lol.

Any advice, comments, observations, questions or magic tricks you have for this newbie would be more than welcome and appreciated.

Newbies get all the timewasters, and whilst they don't disappear the worst will pass when somebody newer pops up :).

There are plenty of threads about rates already and I won't derail this one, but how did you arrive at these figures? It's not a rhetorical question, it's a genuine interest in what made you actively decide to charge 2-3+ times what people - including many with solid reputations - do (assuming this is for an hour) and part of the reason I ask is because I suspect punters will be asking the same thing? Plus Rome wasn't built in a day - it takes time to establish a business and find what's right for you.

If you're not offering incalls and having to pay out extra for fancy hotels or a chi-chi incall flat, I'm assuming it's because you have limited hours available because of your full time job and want to maximise what you can get for them, but whilst there are punters out there who pay nosebleed rates there are far fewer of them and they need very good reasons to do so - a very niche look or service, say. Obviously London is more expensive in terms of living costs but I'd rather do four or five bookings at 150 than one at 300 or none at 500 and I know which keeps the bills paid :).

Steady away here as usual, to get back on topic. April is generally pretty shite for me though and I'm glad I'm away for a fair bit of it.
« Last Edit: 24 March 2018, 12:00:19 am by amy »

Kay

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Re: New starter - marketing high-cost outcalls
« Reply #2 on: 24 March 2018, 01:52:02 am »
IT is very quiet for me, I'm afraid. But hey, I get a lot of time wasters (TW). I guess not so quiet then!  ;D

I am jealous of those getting work at all, more so getting new clients. Though I appreciate each situation is different in terms of meeting targets, breaking even or simply surviving.

It now 3 months since I started escorting with the launch of my website. I have invested more time, efforts and money than I care to admit, and nothing has brought in the kill.  :FF

I have grudgingly changed my rated twice - I started off at 500, reduce to 300 (got my 1st client) and now trying 250.

I think you've answered your own question, and Amy has aired most of my thoughts. Being outcall only does reduce business, but you're also competing against agencies and other indies. Unless you have some sort of USP, anything over 200ph is pretty optimistic, and to build up business and get some good feedback etc. 120-150 is probably more realistic.

My basic thoughts are a). make sure you're easily found online by marketing yourself in different ways/on different places, and b). if you do that and you're not getting any bookings you're either 1). too expensive, 2). saying something offputting in your profile or have bad pics, or 3). your booking process puts potential clients off (e.g. asking for a deposit, photo, ID etc.)
"There is no sin except stupidity" - Oscar Wilde

sourgrapes

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Re: New starter - marketing high-cost outcalls
« Reply #3 on: 24 March 2018, 08:03:47 am »
I can count on the fingers of one hand how many outcalls I get each year from directories like AW and backpage. My Central London outcalls come almost exclusively from eros.com. Clients are international business travellers, mostly North American (my favourite clients anyway), and are used to the higher rates, so ?300/hr is totally achievable.

If I were in your place, I would put my focus on that directory, write a damn good blurb (look at some of the profiles of NYC escorts, who know how to market to the American clientele), use realistic but flattering pictures, and make full use of the features (available now, bump, verify, VIP etc).

I believe real success in this profession comes from cultivating regulars, and that simply takes time to build. Keep your pecker up - the business is out there.
Every woman is the architect of her own fortune

amy

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Re: New starter - marketing high-cost outcalls
« Reply #4 on: 24 March 2018, 09:11:07 am »
I agree about AW (I don't use Backpage) but I found Eros less and less useful in London and where it used to be one of the first tour ads I placed I don't bother with it at all there now although of course being based there is different. I do think the US punters mentioned are an acquired taste and one I never acquired, but maybe I just got the particularly annoying ones (or at least thoae unable to grasp that it isn't my lifes ambition to spend two hours a day deciphering waffly emails that cover everything conceivable except when they want to book and for bloody long :).

Is Captain 69 still going? That was another one where these types used to hang out.

Justine

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Re: New starter - marketing high-cost outcalls
« Reply #5 on: 24 March 2018, 10:12:16 am »
Captain69?  Yes it is still floating around and I remember when I started being told if you got a review on there it was like being elevated to stardom. The holy grail of reviews etc, which never impressed me but then nothing does. I have a couple of reviews on there but can't view them these days.  Not sure if men still pay a fee to join there, time moves on and I doubt many if any at all of my current clients have even heard of it.

LondonEscort2018

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Re: New starter - marketing high-cost outcalls
« Reply #6 on: 24 March 2018, 10:48:59 am »
Newbies get all the timewasters, and whilst they don't disappear the worst will pass when somebody newer pops up :).

There are plenty of threads about rates already and I won't derail this one, but how did you arrive at these figures? It's not a rhetorical question, it's a genuine interest in what made you actively decide to charge 2-3+ times what people - including many with solid reputations - do (assuming this is for an hour) and part of the reason I ask is because I suspect punters will be asking the same thing? Plus Rome wasn't built in a day - it takes time to establish a business and find what's right for you.

If you're not offering incalls and having to pay out extra for fancy hotels or a chi-chi incall flat, I'm assuming it's because you have limited hours available because of your full time job and want to maximise what you can get for them, but whilst there are punters out there who pay nosebleed rates there are far fewer of them and they need very good reasons to do so - a very niche look or service, say. Obviously London is more expensive in terms of living costs but I'd rather do four or five bookings at 150 than one at 300 or none at 500 and I know which keeps the bills paid :).

Steady away here as usual, to get back on topic. April is generally pretty shite for me though and I'm glad I'm away for a fair bit of it.


I think generally rate setting comes down to individual's lifestyle, standard of living, ambitions/goals (business or personal), some level of ego/bride or perceive self worth, and most importantly comfort.

One of the main reasons for becoming an escort is the money. I see it as a very lucrative business that can also offer me the lifestyle I want. Before deciding on rate or even researched it, I was only happy to offer my service for 500. Not less. However it wasn't based on an hourly basis it was based on the idea of the minimum I am comfortable with or considered worth it for me personally to have sex for money. It is worth noting that I started out as a sugar baby. So I'm a very GFE focused provider and prefer longer dates. So 500 to me is more per date of up to 3 hours or 4 even. I really don't mind the length (so much) except not for overnight. I enjoyed being a SB, and becoming an escort is turning something I enjoy into a business.

To conform with escorting pricing, I had to charge hourly and after researching similar lifestyle girls (not necessarily looks, but mainly background and SB turn escorts acquaintances) I settled on 500/hr ( the girls are charging up to twice that). But I agree, it was ambitious but they were doing well and I didn't realise it is a little different for women of colour (something I have come to admit only recently with enough evidence (please let not deraile the thread with this point))

So ego aside, hard business decision hat on, I repriced myself. But that's my answer to your question.

If I can't do well at 250, I might have to admit escorting is not for me after all. And that's fine. But offering my service at a price lower than am happy with is demotivating and takes away the sense of pride and achievement that entice me to the profession in the first place. It will becomes nothing more than any other jobs/profession which we do because it pays the bills.

I'm very passionate about becoming an escort and really want to make a success of it, hence my rate reduction and learning to be comfortable with much lower rate than anticipated, but I would no longer escorting if I can't command the minimum price I want.

Thanks for your reply Amy.  :)

amy

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Re: New starter - marketing high-cost outcalls
« Reply #7 on: 24 March 2018, 10:52:20 am »
Not sure if men still pay a fee to join there, time moves on and I doubt many if any at all of my current clients have even heard of it.

I doubt mine have either but that isn't the point - I've never been to Nicaragua, but that doesn't mean it doesn't exist :).

It's not my market nor one I want so I wouldn't expect them to, whilst the poster asking seems to be aiming more for (what used to be that type) so she might want to put a listing on there if it's still possible to do so.

amy

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Re: New starter - marketing high-cost outcalls
« Reply #8 on: 24 March 2018, 11:07:30 am »

I think generally rate setting comes down to individual's lifestyle, standard of living, ambitions/goals (business or personal), some level of ego/bride or perceive self worth, and most importantly comfort.

[redacted, since we can all read]

Well yes, I'd say you're comparing apples and oranges and we do have a separate thread somewhere which covers this 'sugar' stuff in the Blather section. It's in that section because it's completely different from straightforward upfront prostitution which is what the rest of us here are talking about, and possibly why we might appear tonbe at cross purposes.

That said, don't believe everything your competition friends tell you - it's not that likely that anybody with that sort of ego is going to shout it from the rooftops if they're not actually that busy. Plus as you're finding out, having nobody prepared to pay you the rates you think you should get doesn't do much for your self worth once you've finished enjoying the look of the big price tag on your ads.

That aside, if you don't want to set boundaries in terms of timed bookings (and what about services?) and so on I think you're setting yourself up for an absolute nightmare and unless you're prepared to drop your expectations a bit and be realistic about your business you might be better sticking with what you know.

Also don't forget you can always start differently and rebrand yourself once you've got established and found your feet a bit! There are people here whi have sone just that, and you never knwo, you might even not mind slumming it amongst we plebs :D.

LondonEscort2018

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Re: New starter - marketing high-cost outcalls
« Reply #9 on: 24 March 2018, 11:10:55 am »
I think you've answered your own question, and Amy has aired most of my thoughts. Being outcall only does reduce business, but you're also competing against agencies and other indies. Unless you have some sort of USP, anything over 200ph is pretty optimistic, and to build up business and get some good feedback etc. 120-150 is probably more realistic.

My basic thoughts are a). make sure you're easily found online by marketing yourself in different ways/on different places, and b). if you do that and you're not getting any bookings you're either 1). too expensive, 2). saying something offputting in your profile or have bad pics, or 3). your booking process puts potential clients off (e.g. asking for a deposit, photo, ID etc.)

Thanks Kay

Indeed I have, I just wondered if there's something else am missing or could do. My website, bio and ad are good and pictures are great. Price reduced as much as I'm willing to go at this stage. Looks like is just a waiting game now.

I'm very realistic business wise. I think I'll give the latest rate some time and see what happens. I know it takes time for a newbie and the industry seems a little saturated and the economy is not at its best...perhaps not the best time to enter the industry.

amy

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Re: New starter - marketing high-cost outcalls
« Reply #10 on: 24 March 2018, 11:11:00 am »
And I've split this off, since it deserves it's own bit and will get buried otherwise :)

LondonEscort2018

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Re: New starter - marketing high-cost outcalls
« Reply #11 on: 24 March 2018, 11:22:59 am »
I was surprised at how I had somehow managed to start a new thread!!!  ;D 😂😂😂 Thought I pressed the wrong button or something...phew!

Ah thank you Amy.  :-*

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Re: New starter - marketing high-cost outcalls
« Reply #12 on: 24 March 2018, 12:09:10 pm »
You mention that your a woman of colour so I'm assuming black / Mixed race

The escorts that I know that charge between ?300 - ?500 plus all work abroad, Dubai Singapore Hong Kong  USA Australia and parts of Europe. And even then they aren't always that busy  . Sometimes doing only 1 booking every few days

I know of several black / mixed race escorts who do this but when they return to the uk to work they charge between ?150 -?250 per hour
They could not get the higher price in the uk as an independent escort

To be perfectly honest I think you will struggle at ?500 per hr regardless of your colour or  ethnicity

And it's not particularly quiet either I've been of on holiday / off work  the past  6 weeks but Jan and early Feb were really busy for myself and most of my escort friends were the same work wise   and

I've been at home since I got back from holiday not working but I could have done a few bookings a day if I wanted to so the work is there if your reasonably priced and have a good profile, website 


LondonEscort2018

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Re: New starter - marketing high-cost outcalls
« Reply #13 on: 24 March 2018, 12:11:01 pm »
If you're not offering incalls and having to pay out extra for fancy hotels or a chi-chi incall flat, I'm assuming it's because you have limited hours available because of your full time job and want to maximise what you can get for them, but whilst there are punters out there who pay nosebleed rates there are far fewer of them and they need very good reasons to do so - a very niche look or service, say. Obviously London is more expensive in terms of living costs but I'd rather do four or five bookings at 150 than one at 300 or none at 500 and I know which keeps the bills paid :).

Actually limited time is not the reason for my rate (see previous reply), I don't intend to see more than 2 clients a day, maybe push to 3 if working full time and doing an incall, regardless of my rate. I just don't think I have the strength, nor the mental ability or desire to do more. So yes maximising my time, but not because is limited, but because I prefer longer dates to hourly ones and fewer clients to many. I appreciate not everyone enjoys or offer longer dates, but for me personally, that's the focus of my business & service. Hence I'll happily consider a 4hr date at 500 than say 150 for an hour booking.

For me personally, one client a day at 300 is good. Two is great! Few clients a week with a mix of hourly, overnight and dinner dates will be fantastic! :)

ana30

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Re: New starter - marketing high-cost outcalls
« Reply #14 on: 24 March 2018, 12:16:51 pm »
To be perfectly honest I think you will struggle at ?500 per hr regardless of your colour or  ethnicity

paris, there's a market for the 500 an hour escort in central London, these are usually model looking young girls dressed to the 9's. And yes, they are busy (i personally know of  a few). I don't know the OP's business model or marketing so can't really elaborate, but market for the "high class escort" (or whatever posh name you want to insert) there is certainly one. they may not get 5 people a day, but 2 a week (sometimes more) that for sure.

however (to the oP): with limited hours due to a full time job and outcall only you're going to struggle girl   :P
« Last Edit: 24 March 2018, 12:20:34 pm by Ana30 »
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