it seems adult industry has become the biggest theatrical scene for high earning bodies/companies whose websites promise women of his "dreams". 

Is/are there any laws that may help stop some of these unscrupulous individuals or companies gaining through the deception by putting up false photographs of glamour models/porn stars and such instead of "real photos" of real escorts?

it's a well fabricated sophisticated form of robberies to me.

Trading standard? any other authorities punters can come forward and report such a seemingly wide spread bad practice?

Or would the authority be interested in sites that may actively help these companies gain hugely from placing these false advertisements in their portals despite the continuous complaints by disappointed punters who had paid for nothing?

Just wondered.