Madison, are you advertising on every single possible directory that you could be on? Since you mention a decline in business over the last 6 months, it makes me wonder whether there hasn't been maybe something of a "Google shuffle" during that time - maybe the directories that used to be up top for searches for "sensual massage [your town]" aren't at the top anymore. You didn't mention any specifics about your advertising in your post so apologies if you've already gone over your ads a hundred times. But I had a vaguely similar thing with needing to update my ads and try out a few new ones in the last month or two - rather expensive experimentation (?90 for three months on one directory! Thankfully a good bet so far, but still) so I understand you might be limited on that at the moment, but it's made all the difference. If your similarly-working friend is on any directories that you're not, consider that a top priority to rectify!
Regarding hagglers and such, once you've started to find out through your own experimentation where to get much nicer clients from, you can maybe start decreasing the ads you place that might attract cheapskates and other wankers, if you no longer want the hassle of hearing from them. It is of course a big old balancing act because you want to maximise the decent men who see your ad while minimising the idiots who try to waste your time, but it's still very possible. For example, when I improved my advertising recently, I began to also decrease the amount of effort and cash I was putting into Adultwork advertising, because as I'm a part-timer with above-average rates, I generally-speaking need to attract 'part-time' clients (i.e. those who visit escorts less frequently) with above-average salaries. Most of my clients make a face like this:
if Adultwork comes up in conversation and talk about things like how difficult it is to find genuine, reliable, 100% independent girls on there, and how you just get overwhelmed with badly-shot amateur porn and whatnot. Not that my clients are really any different to any other client; obviously they see girls from AW, too! Just, in a general way, they're
more likely to be the type to sort through the tidier Punternet directory, or an independents-only directory, since if they want to see me, it's 90% likely to be because they are looking for exactly what I offer and they know the best places to find girls like me.
Adding myself to the AW meat-market, therefore, doesn't do me much good because the guys who use that site to find their weekly punt probably find my rates offensive to their eyeballs. And fair enough! It's horses for courses, etc etc, and I still keep my profile on there, but it's not a place I'm currently prepared to invest much money into.
Hmm. Definitely do write a blog. There's nothing better to make yourself stand out than putting something of your own personality out there for potential clients to discover. The ones who are simply seeking a vag, any vag won't be interested but it's probably okay if they filter themselves out for you - that leaves you with more time to focus on the ones who want to make a bit of a connection.
I think most free site builders are fairly equal in slightly-crap-ness, but if you find one that lets you add a blog then it'll certainly serve its purpose for now.
This is probably the most annoying advice, also, but could/would you look into a part-time or temp job in another field? Both for a second income and to ease the intensity of sex work-related stressors like dealing with hagglers and idiots etc. And in turn, the earnings from sex work will put you in a more powerful position to only take the most appealing job; you don't have to accept any old crap. It's a pretty good situation to be in. Or there's always touring, although I don't know if that's such a Thing outside the full-service world?