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Author Topic: Advertising?  (Read 1645 times)

Madison

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Advertising?
« on: 18 November 2011, 02:24:19 pm »
Ladies, I need help!

I have been in London for a year and a half now. I offer sensual massage as well as bondage massage. Over the past 6 months or so,  I have seen a horrible slump in business. It is so bad at the moment, that I am borrowing money and such just to meet my basic needs.

So, my question(s) is/are, can anybody offer any advice or help in where I should advertise or how I should go about it to get more business?


I just find it so difficult bc there are sooooo many "massage" providers out there, when in actual fact they are just using it as a cover for sex, or they will charge a ridiculously cheap rate for it.  I take pride in my service bc I have been providing for over three years nows, and have actual massage training, and so refuse to lower my rates.

I used to have a website, but my hosting ran out and needs renewing, but I cannot even afford to pay for that right now.

I have a friend here who provides the exact same service as me, and she is never hurting for business.

I just think that in the sea of adverts, mine tend to get swallowed up or overlooked.

Anyways, I will stop my whinging and leave it at that. If anyone can offer any help or advice in this matter it would be much appreciated.

-Madison
"Sex is power....money is power...so exchanging sex for money is simply an exchange of power." -Samantha from Sex and the City

April Showers

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Re: Advertising?
« Reply #1 on: 18 November 2011, 03:01:15 pm »
Hi Madison sorry you are finding things a little rough at the min.

In the uk  massage as always been used as a *euphemism* for brothel so when you see massage everyone thinks brothel /sex and the price for a massage is often the door entry price .( when i started in 80s all the brothels were put in the massage section ....   )

Now i cant help with where to advertise for sensual massage etc but if your friend is doing ok why dont you try and get abit of advice from her or revamp/rebrand your advertising to stand out a bit more.

Good luck x

Miranda

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Re: Advertising?
« Reply #2 on: 18 November 2011, 04:44:33 pm »
It seems therefore that you are aiming at a particular market as you are offering a specific service. 

Perhaps it is worthwhile looking, not just at your friends site (if she has one) but other providers of your specific  to see where they advertise? 

Also, should you wish to, then you could build yourself a free website and use that for now, at least until things hopefully get moving again. 

Going back to where you trained - is there any information from that source that might be able to help you? 

Sorry I can't be of much more help and hope the above does help and apologise if I am stating the obvious. 

Best wishes
« Last Edit: 18 February 2016, 11:48:23 pm by Miranda »

Laura MacKenzie

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Re: Advertising?
« Reply #3 on: 19 November 2011, 07:49:35 am »
Firstly you need a website back up to advertise with! Check out one of the free ones, and maybe just go to using a free site with your own domain.

How about two websites? One for your massage and one for bondage as the two are very different.

Obviously as your site isn't up I can't see or advise on it or your advertising but I agree to look around at other's advertising. I think sensual massage is a bit different to escorting in that the range of prices people are willing to pay isn't as high and that you probably aren't doing yourself many favours if your at/exceeding the going rate for a full service provider.

It's all well in saying that the other girls don't have as much experience but if you're not getting the clients with what you're charging (AND the problem isn't your advertising) then unfortunately you may need to look at it, or look at offering a reduced/shorter service.

EmilyJones

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Re: Advertising?
« Reply #4 on: 19 November 2011, 08:21:56 am »
I would say that having a website up is really important, too. If a client sees an ad that says you're available but then maybe checks your site and it says "does not exist!", that's probably a mixed message you'd want to avoid. Plus, what about your blog/news page where you give those insights into your unique way of working, your passion for your job and your personality? Downright essential if you want to stand out these days. :)

A free site is absolutely better than none, I'd reckon. There are quite a few options and it shouldn't take too long to set one up.
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Madison

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Re: Advertising?
« Reply #5 on: 19 November 2011, 11:26:03 am »
Thanks ladies for the tips and advice. A free site is a great idea, but I am wondering which ones you guys were thinking of? Like, is there a particular site for setting up a free site that is better than others.

As far as my rates, I charge exactly the same as other massage providers, sometimes even a bit less. basically I charge ?120 for an hour massage and that includes fully naturist - my friend even charges a bit more, for the same exact service, and looking at ads and websites most girls do as well. I just get so many calls from men trying to low ball me - they want to pay ?60 for the same service AND expect oral. It just gets a little disheartening after a while! ???

Anyways, I will try and find a free site for the meantime, hopefully things start to pick back up soon!
-Madison
"Sex is power....money is power...so exchanging sex for money is simply an exchange of power." -Samantha from Sex and the City

EmilyJones

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Re: Advertising?
« Reply #6 on: 19 November 2011, 01:27:47 pm »
Madison, are you advertising on every single possible directory that you could be on? Since you mention a decline in business over the last 6 months, it makes me wonder whether there hasn't been maybe something of a "Google shuffle" during that time - maybe the directories that used to be up top for searches for "sensual massage [your town]" aren't at the top anymore. You didn't mention any specifics about your advertising in your post so apologies if you've already gone over your ads a hundred times. But I had a vaguely similar thing with needing to update my ads and try out a few new ones in the last month or two - rather expensive experimentation (?90 for three months on one directory! Thankfully a good bet so far, but still) so I understand you might be limited on that at the moment, but it's made all the difference. If your similarly-working friend is on any directories that you're not, consider that a top priority to rectify! :)

Regarding hagglers and such, once you've started to find out through your own experimentation where to get much nicer clients from, you can maybe start decreasing the ads you place that might attract cheapskates and other wankers, if you no longer want the hassle of hearing from them. It is of course a big old balancing act because you want to maximise the decent men who see your ad while minimising the idiots who try to waste your time, but it's still very possible. For example, when I improved my advertising recently, I began to also decrease the amount of effort and cash I was putting into Adultwork advertising, because as I'm a part-timer with above-average rates, I generally-speaking need to attract 'part-time' clients (i.e. those who visit escorts less frequently) with above-average salaries. Most of my clients make a face like this: :o if Adultwork comes up in conversation and talk about things like how difficult it is to find genuine, reliable, 100% independent girls on there, and how you just get overwhelmed with badly-shot amateur porn and whatnot. Not that my clients are really any different to any other client; obviously they see girls from AW, too! Just, in a general way, they're more likely to be the type to sort through the tidier Punternet directory, or an independents-only directory, since if they want to see me, it's 90% likely to be because they are looking for exactly what I offer and they know the best places to find girls like me.

Adding myself to the AW meat-market, therefore, doesn't do me much good because the guys who use that site to find their weekly punt probably find my rates offensive to their eyeballs. And fair enough! It's horses for courses, etc etc, and I still keep my profile on there, but it's not a place I'm currently prepared to invest much money into.

Hmm. Definitely do write a blog. There's nothing better to make yourself stand out than putting something of your own personality out there for potential clients to discover. The ones who are simply seeking a vag, any vag won't be interested but it's probably okay if they filter themselves out for you - that leaves you with more time to focus on the ones who want to make a bit of a connection. :) I think most free site builders are fairly equal in slightly-crap-ness, but if you find one that lets you add a blog then it'll certainly serve its purpose for now.

This is probably the most annoying advice, also, but could/would you look into a part-time or temp job in another field? Both for a second income and to ease the intensity of sex work-related stressors like dealing with hagglers and idiots etc. And in turn, the earnings from sex work will put you in a more powerful position to only take the most appealing job; you don't have to accept any old crap. It's a pretty good situation to be in. Or there's always touring, although I don't know if that's such a Thing outside the full-service world?
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