I agree with you Lexi, to a point...
Valentines Day for us has always been about having fun with the children.
When little, we all made each other cards and now they are older, we go out and buy and send each other cards.
We take it as fun, nothing serious.
It's kind of like a tradition that started because the ex never bothered to remember it was Valentines Day, well, not for me anyhow (possibly for one of his girlfriends he made the effort!) So in order to shame him one year, I got the then little children to make cards from anything they could find about the house and garden.
So sweet. I have never bothered feeling upset over the day again, I get the kids to do it and I send them cards and we have a good laugh now they are older, sort of, who can make or buy the rudest card of all!
I tell you what - I don;t know where my offspring get their filthy minds from, this year the cards were outrageous!