I'm a woman in my 50s and a sex worker of 30 years (off and on but mostly on).
I do get fed up hearing it often said that women won't and don't pay for sex when I know they do.
Women have paid me.
Many of those women were bi and in a relationship with a man. Some were lonely lesbians.
Also, I have had many more enquiries that seem genuine but end when the women realize the cost. I have never done cheap services. Those women may have found a cheaper provider.
Also, I have paid one or two men, and I could imagine paying again in the future.
And I know men who've made part-time incomes from servicing women.
THE IMPORTANT BIT:
I don't think anyone could make a PERMANENT FULL TIME living by providing a service to women. But a good bit of extra cash - definitely.
There are many reasons that women are generally less likely to spend money in this way.
WHY WOMEN PAy
There are many women who are lonely or don't have someone meeting their needs.
There are many women who want to meet random people for sex with no strings.
Some women want to live out certain fantasies - even if it is just to be treated as if they are young and beautiful!
It is a mistake to think women can easily get a random guy. They might not want a random guy - they want a professional to come and live out their FANTASY for an hour or two, at a time that suits them.
That fantasy might be to treat them like a princess, give great oral, treat them like a... who knows....
Personally, I'd be completely put off by any man (or woman with a strap-on) who advertised how big and hard their dick was and how long they could fuck me. OUCH, I feel sore just thinking about it. And I would assume the man's main motivation was his own pleasure, whereas if I am paying him, he should be focused on my pleasure and the things I want to do (I want to ride his face!).
HOW to attract female customers:
1) Yes, have an AW profile for free. It doesn't hurt, and women do look there, especially if they have been swingers or sex workers.
2) Have your own website.
In your profile/website, tell the woman what you can do for her - but don't lie:
experienced dom with sexy leather dress-up gear,
or you are a qualified masseuse, and one thing can lead to another.
Or /You are a master at oral sex and like going down for hours.
IMHO A woman doesn't want to hear that you are a good conversationalist, with lots of jokes etc... honestly men dominate conversations all the fucking time in real life.... I wish they'd shut up! That might be a me thing!
Tell me you'd like to listen!
If marketing to women I would focus on the words in the profile and I'd write up some of the sexy scenarios that I might actually be able to deliver for the customer.
On your website a dick pic IS A GOOD IDEA but not compulsory - but one should be available! But it shouldn't be the main image.
There should be a few of you in clothes - looking nice. like a fashion model. Professional shots, not holiday snaps.
Probably none of you naked - unless you have the body of a Greek God. Very few men look good naked (LOL), you will look better in clothes.
All of the women who have paid me never saw any photos of me beforehand. I have no images anywhere, and this has been true for most of my 30 years.
Finally : make her feel safe. Think about all the ways a woman might feel unsafe and how you can reassure her. Put as much of that as possible into words on your profile.
Feeling safe. Note that things can stop or change at any time she wants; she only has to say.
And explicitly say the service is for her pleasure and not yours.