It’s never a good area ( in my experience) unless your rates are low; that’s why the hotel prices are cheap.
As far as I remember (and it was years ago) I put on a special at the time, which did pull them in but it was much cheaper than my usual rates. I charged £60 for the half hour but can’t remember my hourly rate.
If you need to make money and the hotel is within your budget, then put on a special and you’ll be fine.