If it's a one hour booking I usually ask fairly on whether we're going for one round or two. If they reckon they can go twice then I'll up the pace.
My favourites are one hour VIP bookings. We'll kiss and undress each other for 10 mins, then into the shower together for at least 10 mins, then back in the bedroom. On the bed for a back massage and by the time I work my way down to do prostate massage and/or rimming we're probably at the half hour mark.
Get them to flip over and I'll give them oral, ball sucking/licking plus more rimming/fingering if required and usually they'll cum within 5-10 minutes, which gives us 20 minutes or so for a nice relaxing chat and possibly a second shower if he feels the need.
Very often these clients don't want to do anything to me, they don't want to "perform". I market it as a complete stress reliever and have never had a complaint!
If I have a half hour GFE, I tend to take my pacing from the client.
If he walks in, pays and immediately starts to undress then I'll assume he's in a hurry and forgo much kissing or build up. I'll just also undress and join them on the bed, then go down on them pretty immediately. If they haven't cum during oral within 5 minutes then I'll say "Shall I get a condom?" - the answer is usually yes. I like to say "Shall I start on top?" - quite often they cum while I'm on top. If not and I sense they're running out of stamina I'll suggest we change position. Quite often these guys are done in 15 minutes and don't want to hang around for a chat, which is fine; they are paying!
If a guy books half an hour and he's more slow and sensual then I'll basically time things via my playlist. By the end of song 2 we should be naked on the bed. By the end of song 3 he should either be going down on me, or I should have his dick in my mouth. By the end of song 5 we need to be either fucking or I'm giving him deep throat. If he gets to the end of song 5 without cumming I'll say "We only have a little time left" and generally he'll give up the goodies straight away.