Hi,
Sorry, got distracted ;-)
Yes, Amy is right, you didn't really answer my question- I was asking what demographic of punter and escort you are aiming this directory towards.
I only ask because you mentioned that you wanted to take a "fresh approach" to creating a directory- and so I assumed you were suggesting here that the idea of creating a directory which was a free for all, would lead to it becoming "just another directory" and failing before it began, which I totally agree with. Therefore, I wanted to know how you would be different to the rest- what can you offer that is not already out there?
Well, looking at the global trend, would aim it to both local and national areas. The idea would be to offer something a little more than whats on offer such as a greater control over over the listing instead of waiting for admin to respond.
I think on google nowadays, there is a lot to be said for a clear marketing strategy, creating a USP, and aiming a directory towards specific groups, because then you are more likely to rank higher for a specific few things, rather than lower for a hundred different things. I'm thinking, for example, is there a BDSM only directory, or say, a directory only for Wolverhampton escorts?
Agreed, aim towards specific groups.
You see my point here- if you segment the market, your new directory is more likely to succeed as you won't be taking on the big established, all-encompassing directories and failing, but instead tailoring yourself to reach an audience who are searching you out specifically. This in turn will obviously encourage escorts to sign up to you because it seems more likely that your directory will lead to bookings for them. At the moment, taking into account what you have said so far, I sorry to say I am not convinced of many fresh approaches.
Appreciate your views and to a point I agree. Sure it will be a uphill battle in terms of 'confidence' in a new directory but like many, rather than just have a plain link directory with pages and pages of banners, offer something a little more special, more constructive and easy to use. Now, if it happens that this gathers pace in terms of popularity then I hope that those links/banners would benefit.
I think it would help this discussion to move forward if we could see an example of your directory so far, so we could test it out for ourselves and make suggestions accordingly.
This will be available soon, just finishing up some loose ends and working out banner targeting for cities and towns etc etc
Hope I have covered your points, let me know otherwise.
Many thanks for your feedback ;-),