"1 hr or maybe longer" does seem to be a "buzz word" amongst amateurish and often selfish punters with a tight spending behaviour (they earn a lot and they spend for himself or for the family but not wanting to pay more for prostitutes).
Realistically speaking, I doubt if anybody, who genuinely wanted a longer booking than an hour will be saying that AT ALL. They pay for longer or they insist on paying more without this particular "vague" statement. "I might pay you more" etc. Someone said, "this is a way to make you perform better like a carrot dangling". BINGO! I'd say.
These comments may also mean (in a wishy-washy fashion), "well, you might be attractive enough for me to keep me going" or "let's see if I would manage much longer with you if you are GOOD or sexy" or whatever. Read between the line, it may also mean "well, I DON'T WANNA PAY" (I put it in caps as that's quite obvious in these people who use this phrase) "I pay you for the hour but if blah blah blah, can I extend if I wanted to?" BUT THEY NEVER WILL? Sometimes, action speaks loudest. Personally, they don't wanna pay you more, so they are just saying.... when they do, they are not using that phrase and they are far more capable in bed and they do need a much longer time, IMPORTANTLY, THEY KNOW. Those who use this wishy-washy phrase, they are not quite there yet.