I've watched it in response to your post.
I'm not sure if the Durham man is genuine, real or just making it up as he goes along.
The tantric massage Ruben looks genuine, I found his very informative, well laid out website. He has 'As seen on Channel 4' displayed. The agency visit seemed like a joke, and of course the woman running it used the usual 'companionship only, whatever happens between consenting adults....' disclaimer. The roofer sounds as if he does ok as gay for pay.
As a programme it doesn't address anything, so far seems pointless fluff.