Unlike the Iphone, which I am sure won't run various apps at he same time, the BB will, I can surf the web in the browser interface, and if a sms, or iskoot, or yahoo, or email comes in it will notify me, allowing me to switch between on and the other with losing my place. I didn't find this with the Iphone. Also, by poke around inside, I meant I can really personalize programs on a finer level that on the Iphone.