WARNING
The link posted here, original courtesy of Robin Brown at his and David Quinn's brilliant "AdTurds - Adverts That Are Shit" site should not be watched while eating as it is liable to make the viewer vomit.
[Maybe that's how Victoria Beckham is a size 0, she watches AdTurds with every meal - a bulimics dream - sorry wandered off topic a bit there.]
Anyway, check out the post for Wed 9 Sept - "Hitler is Aids - or Something" at :
http://advertsihate.blogspot.com/
Now while I agree with Robin that the Toolstation ad is just crap, crass, stupid and so bad it's funny he also makes a serious point about the Hitler ad.
Aids campaigners have, quite rightly IMO, been up in arms about what Robin calls "this utterly fucking awful and stupid and ridiculous ad showing a man turning into a leering, shaking Adolf Hitler while shagging a on't woman" - "a German effort to warn of the dangers of contracting HIV from unprotected sex, apparently"
He goes on to add "I voice an element of doubt, because looking at it it's impossible to discern any kind of cogent message in this piece, beyond instilling in me the idea that the next time I have sex I might turn into Hitler."
He quotes the Telegraph (I'm a Daily Star girl myself, so I missed this!) as stating that "the campaign also features poster adverts of Saddam Hussein and Joseph Stalin, and a radio spot that re-works a famous speech by Joseph Goebbels, the Nazi propagandist."
As Jimmy from Southpark would say, "Come on!"
What have Hitler, Saddam, Stalin and Goebbels all got in common? Apart from being dead. If there's a common thread here that I have to work out it'd have to be that they were all dictators. Nope, Goebbels dictated speeches not people. Right try again Lila, maybe they were all fascists? Wrong again, Stalin was a communist. I see - directly (Hitler, Saddam & Stalin) or indirectly (Goebbels) they were all responsible for the deaths of millions!!! So now I finally see the light - these four genocidal maniacs = AIDS because it's responsible for the deaths of millions too.
As Robin says, "AIDS charities are understandably aghast at the association with sufferers as Nazi Jew-murderers, and also point out that the ad features no helpful messages regarding barrier devices such as condoms."
This ad is sick and twisted in so many ways I don't even know where to start! It brings back to me memories of AIDS being called "the gay plague" and "the wrath of god".
What really scares me is that not only do ppl have to watch this crap, ad agencies , governments, health ministers, consultants (as in advisers) all get paid loadsamoney to think it up, make it and broadcast it.
Instead of spending god knows how much on an ad no-one even wants to understand why not just make one with maybe some REAL ppl with HIV talking about their lives and how they've changed since their diagnosis. Or is that too simple for an ad agency?
I usually think that most crap ads or tv shows can be so bad they're good in a perverse way but this is beyond bad, well done Robin Brown for highlighting this one.
Bet I've bored you all to sleep,
Sorry, rant over,
Love
Lila
xoxo